Outbound existed, but it was not a system.
The revenue team was lean: two full-cycle AEs, no marketing team, and no dedicated RevOps function. Bound had a strong product and a clear customer pain, but the team needed a more repeatable way to create pipeline.
The old process relied on manual list building in ZoomInfo, HubSpot sequences, and a patchwork of outbound activity that was hard to measure. Response rates were low, deliverability was a concern, and HubSpot did not give the team a clean view of what was working.
At the same time, the revenue ambition was clear. Bound was around a $1M annual run rate and wanted to triple as quickly as possible. Directionally, that meant moving from roughly 5-10 meetings per month toward 30-40 meetings per month.
"We needed outbound and HubSpot expertise fast, without hiring a full internal team before the motion was proven."
We built a scalable outbound engine around Bound's market.
We started by clarifying the market. Bound's strongest initial segment was finance teams at Series A and later companies, especially businesses with multiple locations, multiple currencies, and enough operational complexity to feel the pain of FX and hedging.
Then we turned that strategy into infrastructure. In Clay, Bound could enrich account and contact data, detect relevant buying signals, segment the market, and generate campaign-specific personalization.
From there, we helped launch and iterate the campaigns across email, LinkedIn, and calling, while improving HubSpot reporting so the team could see funnel performance clearly.
Bound doubled its 7-figure pipeline in 90 days.
Within 90 days, Bound doubled its 7-figure pipeline and doubled the number of logos in pipeline.
The team moved from ad-hoc outbound to a structured multi-channel engine across email, LinkedIn, and calling. Planned Q1 campaigns launched on time, and HubSpot reporting gave the team a clearer view of what was working.
By the end of the initial collaboration, Bound had improved copy and list segmentation, launched campaigns across multiple channels, and built a repeatable outbound engine the team could continue refining after the first campaigns went live.
Bound left with a pipeline engine, not just campaign output.
The collaboration gave Bound a clearer ICP, a reusable list-building and enrichment workflow, campaign-specific personalization, multi-channel execution, and better HubSpot visibility.
For a lean revenue team, that mattered. Bound got senior outbound and HubSpot execution without adding permanent headcount before the motion was proven.