Initial Situation & Challenge
Jake had been running the same email sequence for 15 years. It worked — until it didn’t. Reply rates dropped 5× in real-time during the discovery call when he pulled up his data. “How do we fix it? I thought I fixed it already.” Domain reputation collapsed, sequences blacklisted in major inboxes.
Solution
Full domain rebuild — new sending domains, 21-day warmup, DKIM/DMARC/SPF re-aligned across all infrastructure. New sequence architecture replacing the 15-year-old playbook with intent-based variants.
Result
Reply rate climbed back to 5× the baseline within 6 weeks. Inbox placement at 98%. BranderGroup runs in our We Run It track — Jake explicitly said he didn’t want to operate it himself anymore.