Map your go-to-market system
We map your motion, customer intelligence, tool stack, and the full path from targeting through messaging, routing, sales, CRM, and reporting.
Trusted by 125+ B2B companies
Fix the bottlenecks in how you target, engage, and convert buyers before you add more tools, campaigns, or headcount.
They start with the motion you choose and compound in every handoff. Research never becomes a shared strategy. Signals get mistaken for intent. The wrong tools create more manual work. Qualified interest never reaches sales. Your teams stay busy, but the activity does not reliably turn into revenue.
If several of the points below feel familiar, doing more is not the answer. You need to fix your GTM system.
How many of these are happening inside your GTM system right now?
Two or three BDRs and one or two AEs spend up to 60% of their time researching companies and contacting enterprise buyers who have never heard of you. At a 0.2% to 0.3% positive reply rate, you are not just wasting salaries and software. You are teaching a finite market to ignore you.
You do not need more outbound volume. You need to stop treating a finite market like an infinite list.
The official ICP still comes from an agency workshop held two years ago. Current evidence is scattered across calls, CRM records, documents, Slack, and individual reps' heads. Marketing generates leads that sales rejects, but neither team has one source of truth. For one client, shared account and buyer criteria increased list accuracy to 95% to 97% and MQL-to-SQL conversion by 30%.
You do not need more leads. You need one shared definition of a buyer worth pursuing.
The team pays $500 to $800 per month for Clay and uses it as an email finder. Reps move CSV files between tools and manually complete CRM fields. At Emporix, processing one lead took roughly three minutes and 50 clicks. After connecting the stack, it took less than four seconds and pipeline output increased 3.2 times.
A lean stack should capture signals, enrich data, automate handoffs, run campaigns, and keep the CRM accurate. Nothing more.
Reps work alphabetically through static lists and treat job openings or funding announcements as intent. But those signals are public, late, and often unrelated to the problem you solve. Meanwhile, accounts visiting your website, consuming content, or engaging with your category pass through their buying window unnoticed.
You do not need more signals. You need to rank accounts by fit, signal strength, and readiness to buy.
The observation may be correct. Everything after it is an assumption. The problem may not exist, the persona may be wrong, and the buyer has no reason to trust you. Yet every segment receives the same message and hard meeting request. Warmly replaced generic outreach with relevance-based messaging and increased responses from 0.2% to 7.7%.
A cold buyer needs useful content. A buyer already showing intent may be ready for a conversation.
People change jobs, companies, roles, and email addresses. Meanwhile, duplicates and incomplete records keep entering the CRM. Automations fail, reporting becomes unreliable, and reps repair fields manually. Eventually, a customer, partner, or active opportunity receives cold outreach because sales and automation are working from different lists.
Bad data does not stay in the CRM. It reaches buyers, damages trust, and puts active opportunities at risk.
Blueprint thought outbound was failing. In reality, interested leads were sitting across disconnected tools without consistent follow-up, context, or attribution. After qualification, routing, and CRM handoffs were fixed, conversion from positive reply to initial meeting reached 50%. The outbound motion eventually contributed more than $10 million in closed revenue.
Generating demand was not the problem. Catching it was. Every qualified lead needs context, an owner, and an immediate response path.
Calls end without a committed next step. CRM fields are updated from memory. Deal stages change because someone selected a dropdown, not because the buyer made a commitment. The forecast looks healthy until the revenue gap becomes impossible to recover. Meanwhile, expensive salespeople spend hours preparing meetings, writing summaries, updating records, and setting reminders.
Keep the buyer conversation human. Automate the administration, stage control, follow-up, and forecasting around it.
The client saw aggregate contacts, replies, meetings, and deals. Once attribution connected every lead from first touch to closed revenue, one motion was producing 3.7 times more. Without that view, leadership could have hired into the weaker channel, cut the stronger one, or scaled a funnel that was still leaking revenue.
If a dashboard cannot change an investment decision, it is reporting theatre.
The team changes the audience, message, offer, and channel without a hypothesis or enough volume to learn anything. Wins are celebrated, losses are closed, and neither is analyzed. The next experiment comes from gut feeling or whatever is popular on LinkedIn. Promising ideas are killed early while weak ones survive because one reply felt encouraging.
Test one hypothesis at a time, then feed replies, calls, wins, and losses back into the system.
More tools create more activity. More activity does not automatically create more pipeline. If your GTM system is poorly designed, the only things you scale are manual work, disconnected data, and cost.
The difference is not another tool. It is what happens between the tools you already have.
More activity. More tools. No clear path to revenue.
Every stage connects. Every outcome improves the next decision.
We review your go-to-market system end to end, identify where opportunities are getting lost, and separate the urgent bottlenecks from the expensive distractions.
Yes, I want to fix my GTM systemWe map your motion, customer intelligence, tool stack, and the full path from targeting through messaging, routing, sales, CRM, and reporting.
We identify the handoffs causing lost context, wasted seller time, missed opportunities, or unreliable reporting.
You leave knowing what to fix first, what can wait, and where another tool or campaign would only add complexity.
Different markets. Different companies. The same shift from disconnected activity to a go-to-market system the team can operate and measure.
Dario Hong Managing Director International · Blueprint 
Amit Puri CRO · Bound.co 
Denys Sutter Founder · CondenZero 
Justin Gemeri Co-founder and Co-CEO · Ekipa 
Andrew Moore VP Sales · Lipdub.ai 
Lukas Grabenwöger Co-founder and MD · Skillfit.io Lanny maps the problem and writes the diagnosis. Gilbert leads the system architecture and fulfilment when the solution requires us.
Lanny runs the session. He maps your current marketing and sales activities against the hard numbers, finds where the funnel loses revenue, and turns the conversation into a written diagnosis and priority order.
View Lanny on LinkedIn
Gilbert leads fulfilment and the technical architecture behind the recommendations. Enablement has implemented 52 Clay accounts and more than 85 HubSpot instances across targeting, automation, routing, CRM, and reporting.
View Gilbert on LinkedInLanny maps your go-to-market funnel from first activity to closed revenue. Together, you work through the numbers behind your inbound, outbound, partnerships, lead management, sales process, and reporting. The goal is to identify where opportunities and revenue are actually being lost, not to give you another list of generic best practices.
The session is completely free. Plan for 30 minutes. We leave up to 45 minutes when the system needs a deeper look.
Bring the best numbers you have: current marketing activities, inbound, outbound and partnership performance, top-line revenue, average contract value, lead volume, reply rates, meetings booked, qualified meetings, opportunities, closed-won deals, and your typical sales cycle. Imperfect numbers are fine. Missing numbers are often part of the diagnosis.
No. We can work with the numbers you provide. If you want to open your CRM or dashboards during the session, that usually makes the diagnosis faster and more precise.
You receive a written diagnosis within 24 hours. It captures the bottlenecks we found, the evidence behind them, the order in which they should be addressed, and what your team can fix internally.
It is designed for B2B SaaS and tech-enabled service companies with product-market fit, usually between $1M and $15M in annual revenue. The strongest fit is a company that has no repeatable outbound system or has already invested in outbound, tools, or headcount without getting reliable pipeline from it. It is not designed for pre-product-market-fit companies or businesses below $500K in annual revenue.
You still receive the diagnosis. Lanny will explain what should be fixed internally and where your team should focus next. If the problem is one we can solve, he will also explain what working together could look like.
Not a generic tool recommendation. Not another list of best practices. A practical diagnosis of your go-to-market system and the build order that makes the entire system work.
Yes, I want to fix my GTM system Free · 30 minutes · Written diagnosis within 24 hours