Initial Situation & Challenge
Emporix had Clay, Apollo, and HubSpot licensed — and “abysmal outbound results.” Sebastian described needing 50 clicks just to get a single lead into HubSpot. The tools were there. The system connecting them wasn’t. EUR 30M Series funding had landed; the board expected output to scale.
Solution
RevOps stack rebuild. Clay tables that enrich themselves. Apollo sequences routed by intent. HubSpot pipelines that update without anyone touching them. The 50-click manual workflow became a single click — research, enrich, score, sync.
Result
Lead-to-CRM time dropped from ~3 minutes per lead to under 4 seconds. Pipeline output 3.2× without adding headcount. Emporix operates the system internally now (Build + Own).