Initial Situation & Challenge
Eyva had an SDR sending ~160 emails per week manually, a 14% open rate, and a founder spending most of his nights re-writing campaigns that weren’t landing. “We don’t have a people problem,” he told us on the first call. “We have a system problem.”
Solution
Full domain rebuild — six sending domains, warmed for three weeks, DKIM/DMARC/SPF re-aligned. A new sequence architecture built around three intent signals: site-visit, role-change, and competitor switch. The SDR moved from list-building to call execution, gaining ~20 hours per week.
Result
Open rate climbed from 14% to 47% by week 8. Meetings per week doubled from 2 to 4. The founder pulled out of the daily campaign work entirely. Eyva runs in our We Run It track. We operate the engine; their SDR runs the calls. Weekly review, monthly metrics deep-dive.