Initial Situation & Challenge
Scrypt had a strong inbound funnel and zero outbound. The founders had been running founder-led sales for two years, hit a ceiling at $2M ARR, and knew the next layer of growth required a system they’d never built. They’d licensed Apollo, written one sequence, sent it twice, and abandoned it after the open rates came back at 6%.
Solution
A four-stage outbound engine wired into their existing HubSpot. ICP-scored lead lists pulled weekly. Three sequence variants per persona. Reply qualifier that routes positive intent to the founder, neutral to a 30-day nurture, and OOO/auto-reply to a 14-day retry.
Brief to production: 5 weeks. Founder time on outbound dropped from ~12 hours/week to under 2.
Result
38 qualified meetings booked in the first 90 days, 7 of which converted to opportunities. Reply rate stabilized at 11.4% by week 6. Scrypt opted into the Build + Own track and operates the system internally now. We check in monthly to review numbers and unstick anything that breaks.