Initial Situation & Challenge
Michael was the founder, CEO, salesperson, and product manager. SutureHealth had stagnated at $3M ARR for 18 months on inbound alone. “We really don’t have any lead gen systems set up.” The plan was waiting for someone else to build the engine.
Solution
Outbound engine wired into HubSpot — ICP-scored lead lists, three persona-tuned sequences, reply qualifier routing positive intent directly to Michael’s inbox. The system operates independently of his daily involvement.
Result
12 qualified demos per month within 90 days. ARR run rate moved from $3M to $4.5M in 6 months. Michael moved from doing the outbound to reviewing the outbound. Build + Own engagement — SutureHealth operates the system internally now.