↳ Free GTM Self Audit

Find where your GTM system loses revenue.

Eight specific questions. An immediate score, your two biggest gaps, and a useful first step. No email required.

Start the self audit About 3 minutes · No signup · Directional score
The diagnostic

How connected is your GTM system?

Choose Yes, Partly, or No against the standard shown. Answer for what happens consistently today.

Question 1 of 8
Question 1: Is there one current ICP, built from recent customer conversations and deal outcomes, that both sales and marketing use? 01 / Focus

Yes means Both teams use the same account and buyer criteria, grounded in recent customer conversations, wins, and losses. An old workshop alone does not count.

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The next step

The self audit finds a pattern. The call finds the cause.

The free Allbound Audit goes deeper into your actual motion and numbers, so you know what deserves attention first.

01 / Map

Walk the system

In 30 minutes, Lanny maps your targeting, content, outreach, lead handling, sales process, and reporting with you.

02 / Diagnose

Locate the bottleneck

We use the numbers and examples you have to identify where fit, context, speed, or buyer commitment breaks down.

03 / Prioritize

Get a written plan

Within 24 hours, you receive a written diagnosis with the bottlenecks, evidence, and order of the next fixes.

Book a free Allbound AuditFree · 30 minutes · Written diagnosis within 24 hours
Customer results

See what changed when the gaps were fixed.

These are examples from broader customer engagements. Your self audit result is a starting hypothesis, not a claim that the same outcome will follow.

Who you will speak with

Lanny turns the conversation into a clear diagnosis.

Lanny Heiz, Enablement's Co-Founder and GTM Advisor, runs the audit and writes the priority order. Gilbert Kralinger leads the technical architecture when the solution requires implementation.

Lanny Heiz
Lanny HeizCo-Founder and GTM AdvisorView Lanny on LinkedIn ↗
Before you book

What to expect from the audit.

Is the self audit free?

Yes. Answer eight questions and see your score, two main gaps, and a first action immediately. No email address is required.

Is the score a benchmark against other companies?

No. It is a directional self assessment based on your answers. It helps you find possible gaps, but it cannot validate your data, process, or revenue impact.

What happens in the Allbound Audit call?

In a free 30-minute session, Lanny reviews your go-to-market motion and numbers with you, checks where opportunities are lost, and prioritizes the bottlenecks. The team sends a written diagnosis within 24 hours.

What should I bring to the call?

Bring the numbers you have for marketing activity, inbound, outbound, replies, meetings, opportunities, closed deals, and sales cycle. Incomplete data is fine and often useful to discuss.

Do I need to give you CRM access?

No. You can talk through your numbers or share a dashboard during the session if you find it useful.

The Allbound Audit

Know what to fix first.

A free conversation about your real GTM system, followed by a written diagnosis within 24 hours.

Book a free Allbound Audit