Choose the buyer problem
Check which topic your team can own with real expertise and proof.
See what relevant companies publish on LinkedIn, which ideas already win attention, and the buyer problems your team could credibly own.
Find my content gap Personal analysis · Hosted report · No PDFWe review your positioning and LinkedIn activity, check a relevant competitor set, and compare the topics their people publish. The findings appear on this page with evidence and a practical place to start.
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If everyone teaches the same tactics, your posts make the category louder without making your company easier to choose. If nobody teaches the buyer, the opening may be wider than you think.
The useful question is which buyer problem your team can explain from direct experience, then whether the right accounts see it and have a reason to talk.
A free 30-minute LinkedIn System Audit connects the content gap to your buyers, your publishing process, and your sales follow-up.
Check which topic your team can own with real expertise and proof.
Turn that point of view into posts that earn attention from the right people.
Qualify the people who engage and create a relevant reason for sales to speak with them.
Ekipa won a Caritas pilot after the buyer saw LinkedIn content Enablement helped create. The wider engagement also included outbound and GTM work.
Justin Gemeri Co-founder and Co-CEO · Ekipa No. We look for companies a buyer could actually consider alongside yours, then compare what their people publish. You can name competitors we should include.
The analysis starts after Clay enriches your request. Keep this page open to see its progress and the results. It can take several minutes.
No. Your LinkedIn profile URL gives us a starting point for the analysis.
In a free 30-minute LinkedIn System Audit, we review the content gap, the buyer problems you can credibly speak to, and how to turn relevant engagement into sales conversations.
Get a personal analysis of the LinkedIn content in your category, with a clear path from attention to pipeline.
Find my content gap